Disruption was in the air this morning at THINK 13. In the first ever Disruption Challenge, two teams faced each other on the question of what kind of change credit unions need: massive or measured.

In more than an hour of solid debate, our panels and experts let fly with a range of ideas and opinions about technology, our business model, the member experience and more. 

•  “Credit unions should stop taking an affirmative action approach to younger members. Don’t do unto others what you would do unto yourself. Do unto me what I would like done.” – Dr. Brandi Stankovic, Mitchell, Stankovic & Associates

Day 3 of THINK 13 started with a lively “Disruption Challenge”, pitting Team Measured and Team Massive against each other, supported by  Team Experts to debate if the credit union needs massive or measure change. 

What are the common elements for changes in the credit union movement? Persuasion Campaigns, creating a learning opportunity, institutionalizing the change effort. The key to successful change is adoption throughout the credit union and making sure the change goes through measured processes.

What should credit unions do adapt to evolving payment options? Credit Unions should stop the “affirmative action” approach to banking, focus on the members they serve best and not serving everybody. Most importantly, focus on multi-channel strategies.