Change doesn't Wait. Neither do we.
For more than three decades, MSA has worked at the intersection of strategy, leadership, and industry collaboration helping credit unions anticipate what’s next and build the capacity to meet it. The cooperative model is worth fighting for. That’s what we do.
Underground RECKONING
No panels. No slides. No scripts. Just the conversations the main stage will never have.
Get TicketsWhat Mitchell Stankovic & Associates Does For Your Credit Union
Strategic Advisory
Working with boards and executive teams to develop strategy, strengthen governance, and guide leadership transitions.
Industry Convening
Creating spaces such as the Underground where credit union leaders and industry innovators explore the ideas shaping the future of financial services.
Collaborative Solutions
Through Credit Union Shared Services (CUSS), connecting credit unions with scalable technology and industry expertise.
Navigating Change. Strengthening Governance.
Strategy & Advisory
MSA partners with credit union leaders to navigate change and build organizations prepared for the future.
Our advisory work focuses on strategic planning, governance modernization, leadership transitions, and organizational culture development.
Through collaborative engagement with boards and executive teams, we help credit unions align strategy with purpose while strengthening leadership and governance.
The Underground
The Underground is a strategic forum where credit union leaders, innovators, and industry thinkers explore the challenges and opportunities shaping the future of financial services.
Designed as a fast-paced collision of perspectives, the Underground brings together executives, entrepreneurs, regulators, and thought leaders to challenge assumptions and spark new collaboration.
Credit Union Shared Services (CUSS)
Credit Union Shared Services connects credit unions with technology partners and industry expertise designed to accelerate innovation.
Through shared infrastructure and curated partnerships, CUSS helps credit unions access scalable capabilities that support growth, digital transformation, and operational efficiency.
CUSS™ is built for credit union executives, board members, and aligned service providers especially those leading smaller or growth-stage credit unions who need scalable resources, without the complexity built for someone else. If you believe collaboration beats isolation, this is where you belong.
CUSS™ provides access to a vetted shared-services ecosystem designed to support collaboration, insight, and informed decision-making.
Participation includes:
A vetted network of credit union executives, board members, and aligned service providers
Structured discussions and forums focused on real-world challenges and emerging opportunities
Educational resources and learning content tailored to credit union leadership priorities
Direct connection opportunities that support collaboration, evaluation, and shared solutions
Everything within CUSS™ is intentionally designed to encourage meaningful engagement, and deliver practical value to the credit union movement.
Rather than every credit union rebuilding the same vendor relationships from scratch, CUSS™ pools the collective weight of the movement giving members faster access to solutions pressure tested against the cooperative principles, shared negotiating leverage, and a network that's already done the evaluation work for you.
Insights and Tips to Enhance Your Financial Knowledge.
Ideas and conversations are essential to the future of the credit union movement. MSA shares thought leadership through articles, research, and reflections from industry leaders and Underground discussions.
Coeus Institute Becomes New Partner
Coeus Institute and Mitchell Stankovic and Associates Partner to Bring Autonomous Intelligence to Credit Unions NEW MARKET, Virginia, January 2026 Coeus Institute today announced a […]
Change Doesn’t Wait
Change Doesn’t Wait. Neither Should the Credit Union Movement. It’s Time to Break the Pattern and Build What’s Next Real progress in the credit union […]
The True Power of Partnership
The True Power of Partnership True partnership isn’t built on contracts or sponsorships. Instead, it’s built on shared purpose and a commitment to something bigger […]
Ready to Move the Credit Union Movement Forward?
Whether you’re seeking strategic guidance, interested in joining the Underground, or ready to explore collaborative solutions through CUSS, we’re here to help strengthen your credit union and the entire cooperative ecosystem.
Community & Industry Impact
MSA believes strengthening the credit union movement requires collaboration across organizations, leaders, and communities.
Through initiatives and partnerships, we support leadership development, industry collaboration, and cooperative innovation.
Key Initiatives Include:









Upcoming Events
The credit union movement thrives through collaboration and conversation. MSA hosts and participates in events that bring leaders together to explore emerging trends, share ideas, and strengthen the cooperative ecosystem.